Years of experience, strong business relations, the right packaging and targeted marketing are significant reasons why WIOS food has successfully managed to sell new and innovative bread, cake and confectionery products to the Danish consumers via the leading supermarkets.
As a foreign manufacturer the most obvious advantage by working with us is the fact that WIOS food is a specialist in the Danish market with a lot of knowhow. We combine our insight with a unique total solution so that all you have to focus on is your craftsmanship and delivery of quality products. It’s quite simple – we handle the rest.
WIOS food is dependent on a group of professional business partners who assist in solving the tasks and making sure we abide by legal demands and live up to the expectations of the retailers.
We develop, sell and market products in three different ways – as branded products, own label or private label.
As the importer WIOS food arranges for your products to be customised for the Danish market based on insight into preferences about size, quantity and taste. We make sure to adapt the product according to the retailers’ wishes so that they have the best opportunities for successfully selling the products to the Danish consumers. Our knowledge about and insight into the Danish market makes a decisive and valuable difference when it comes to getting the product over the counter and becoming a sales success.
Branded products are sold in the manufacturer’s own packaging only with Danish writing. The advantage is that this is the shortest way from the manufacturer to the consumer.
Own label includes all the products which we develop and sell in their own name like “Forno Italia”, “Mondo Italia” or “Great taste”. It gives a unique identity to the product and the consumers are given the possibility of finding a speciality on the shelf that they will not find elsewhere.
Private label are products exclusively developed and produced for a specific retailer in their own name and design. Naturally, this gives the retailer exclusive rights for selling the product which will be marketed and sold to the retailer’s own customers.